The course will utilise technologies and practices aligned to contemporary industry and will be delivered fully online using an extensive suite of interactive resources and workshops.
Learners will have the opportunities to learn: Strategy, Branding & Audiences, Content Creation, Platforms, SEO and Analytics.
Real world project
You’ll discover how to plan, implement and evaluate a digital marketing plan using the latest methodologies.
The course will include a real world project with insights into creating a social media campaign for a Third Sector Organisation.
Digital marketing jobs were some of the fastest growing in the UK, according to data from LinkedIn, which shows a 52% rise in demand for such roles in 2020 alone.
"Effective use of digital technologies, including E-Commerce platforms, tailoring company websites to international markets and using digital marketing and social media, can enable businesses across all sectors to easily reach these markets and increase their export potential." Digital Economy Business Survey 2021 Scottish Government Aug 2021
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